Tierelier is a brand I designed during my time at art school. Collaborating with two others, we undertook a project to revamp a business focused on old trains. In our endeavour, we formulated two innovative ideas to enhance the brand's appeal. Additionally, I illustrated our ideas and crafted a new brand identity to infuse a fresh perspective into the existing brand. These concepts were meticulously developed through thorough research with the goal of broadening their customer base.