One of my favorite brainstorming methods was used in this project, and it was by far the most enjoyable. The process allowed us to break away from traditional thinking, resulting in unique sentences and sketch ideas. It became even more exciting when I connected the different sketch ideas to an existing company.
After reviewing some proposed sketches, I introduced the brand “Ons Voetbal Voor Iedereen” (Our Football for Everyone). The goal is
to shift the message of the campaign, now focusing on the fact that 90% of professional footballers in the Netherlands experience
online hate and are advocating for change for the love of the game.
to shift the message of the campaign, now focusing on the fact that 90% of professional footballers in the Netherlands experience
online hate and are advocating for change for the love of the game.
The idea is to raise awareness in an unique and impactful way. That’s why I designed posters featuring footballers with swearing words disguised as sponsor logos. The grawlix typographic style is used in the headline to draw attention to the issue. The body copy highlights statistics and a statement, ending with a hashtag to encourage people to take action both online and offline.
Name: Ons Voetbal
Date: January, 2024
Date: January, 2024