For this project, I collaborated with Bo from the brand "Not Your Mom." She created this brand to focus on non-dairy on-the-go drinks
and challenge the normalization of consuming cow's milk.
and challenge the normalization of consuming cow's milk.
During this collaboration, I created the "That's Awkward" campaign, playing on the brand's message that a cow isn’t your mom.
Using humor, the campaign highlights the awkwardness of drinking milk from cows, encouraging people to rethink this habit.
Using humor, the campaign highlights the awkwardness of drinking milk from cows, encouraging people to rethink this habit.
The campaign features a poster showcasing this awkwardness, with a headline questioning the practice and promoting non-dairy alternatives. To amplify the message, a guerrilla marketing stunt places a massive cow installation in public,
making the brand's stance impossible to ignore.
making the brand's stance impossible to ignore.
Name: Not Your Mom
Date: December, 2023
Date: December, 2023