Currently, I am engaged in the branding process for KUSS. As part of a school project, I was tasked with creating a brand from the ground up, inspired by an unique selling proposition identified through an analysis of the beer brand Budweiser. Through this examination, it became evident that existing beer brands predominantly target men, while female-oriented brands often adopt a soft and ladylike approach.
Not KUSS. They specialize in crafting Fierce (real) Ladylike Brews. Their approach is bold, direct, and rebellious, challenging the conventional notions associated with beer. They leverage sarcasm as a tool to dismantle stereotypes, all while dedicating theirselves to producing the finest beer for women, by women.
Name: KUSS
Date: January, 2024
Date: January, 2024